What you can promote
An ad on olander is a regular post in the feed, labeled "Ad". No banners on top of the text.
Ads Manager · test mode
Ads in the feed — under your control
Accounts, campaigns, ads and insights in one workspace. Test mode is currently available.
Sign in with your olander account.
- A post in the feed, not a banner over the text
- Every ad goes through review
- Impressions, clicks and conversions in one report
Everything a campaign needs
An honest audience
Show your ad to people who set a matching region in their profile, plus by age, gender (when someone sets it in their settings, optional) and interests (followers of the hashtags you pick). Budget and frequency caps protect people from intrusive ads.
Every ad is reviewed
Before its first impression, each ad is moderated against published rules. A rejected ad can be fixed and resubmitted.
A label and an explanation
People always see that it's an ad and can find out why they were shown it.
New creative
Text and an image built right in the workspace, with a preview of how the post will look in the feed.
Existing post
Promote a post from your profile — it keeps its reactions and discussion.
Locations
Moscow
Up to 25 regions
Placements
Feed
Age and gender narrow delivery to people who set that — not everyone has. A filter is never silently ignored: without a match, the ad just isn't shown.
- Draft
- In review
- Approved
- Active
Z
Sponsored
Zerno Coffee
This ad is shown using the campaign's general audience settings.
Set a budget — the frequency cap does the rest.
A daily or lifetime budget. The frequency cap keeps one ad from being shown to the same person too often.
Anyone can launch a campaign
The wizard walks you through every step — from objective to review. Your draft is saved after each step.
For people who run ads all the time — a workspace with campaigns, ad groups, creatives and reports.
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Step 1
Create an account
A separate advertising workspace for your campaigns.
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Step 2
Set up a campaign
Choose a budget and audience, then prepare your ad.
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Step 3
Submit for review
After review, you can test the workspace flow.
Promote what already works
New creative
- Headline, text and an image
- A button — "Learn more", "Visit site" or your profile
- A preview of how the post will look in the feed
Existing post
- Any post from your profile
- Reactions and discussion are kept
- The "Ad" label is added automatically
The platform is currently in test mode
Feed delivery works in local test mode. Real payments are not connected yet.
Create an ad account, set up a campaign and submit your ad for review.
Open Ads ManagerOpen the workspace and build your first campaign — it's free in test mode.
Frequently asked questions
How much does it cost?
The workspace is currently in test mode — real payments aren't connected, and campaigns run on a test balance.
What data is used to show ads?
Only the campaign's general audience settings and the region a person entered in their own profile. No behavioral profiling is used for targeting.
Do I need a separate account?
No — sign in with your olander account. The ad workspace is separate from your feed, and you can invite colleagues with different roles.